GeneralCan I open more than one store?
Yes. We encourage franchisees who are qualified to open multiple locations through our Area Developer Program. Based on your application and financial information, you may be eligible to purchase more than one Uncle Willie’s franchise up front and at a discounted rate. Alternatively, you may want to purchase a franchise, become familiar with the business, and then purchase your second or third franchise.
Do I still get the discounted rate if I open additional locations later?
No, in order to benefit from the reduced initial franchise fee, you must purchase all agreements up front.
What time of day is Uncle Willie’s open for business?
Most Uncle Willie’s locations are open from 11 AM – 9 PM, serving lunch and dinner.
How much time do I need to spend in my restaurant?
We highly encourage a hands-on approach in the ramp-up and development of your restaurant(s). Customer service and a great attitude are major factors and should not be taken for granted. As you develop your business and hire reliable managers, we still encourage your participation during peak business times and catering opportunities.
Does Uncle Willie’s encourage applications from women and minority owner/operators?
FinancialsHow much money do I need to get started?
The initial franchise fee for your first franchise is $35,000. The initial franchise fee for multiple units may be discounted for additional franchises based on certain conditions and criteria. The estimated initial investment for a typical Uncle Willie’s restaurant will be between $250,000 and $450,000.
What do I need to qualify financially?
To purchase an Uncle Willie’s franchise, you will need a credit score of 680 and the required liquid capital of $150K.
If I don’t meet the financial or operational criteria to become a franchisee, can I partner with someone who does?
Yes, you can. As long as your partner owns at least 50% of your organization, this is fine.
Do you help me secure financing?
Uncle Willie’s does not offer financing though we have a broad list of recommended lenders we can share with candidates.
Is there a continuing royalty fee?
The continuing royalty is 6% of gross sales, excluding sales tax.
Is there an advertising fee and what does that cover?
Currently, the advertising fees are 4% of gross sales. 2% of the fees go to National Marketing and 2% of the fees go to local marketing. Your Uncle Willie’s representative will be able to give you more specifics.
TrainingHow many people attend training?
Up to two people are included in the training process as part of the initial franchise fee. Additional staff may attend for a fee.
MarketingI’m not a marketing expert. How do I build sales?
Building sales takes effort on many different levels – from running your business with monitored food costs, to strong operations to local store marketing to most importantly, ensuring that you give every guest a reason to return. The Uncle Willie’s marketing team, which is supported by a third party agency, will assist you by creating national marketing initiatives and advertising to help build awareness and trial. Of course, operating a store that delights customers and interacts well with the community is also critical for word-of-mouth and repeat business.
Real EstateWhat are the best locations for a new restaurant?
Uncle Willie’s appeals to many different demographic groups. An appealing, accessible location is always critical. We will help you analyze potential buildings and locations based on our decades of experience to date. Your own observations of what has succeeded and what has not in your target markets are also invaluable.
Who signs the lease?
You, the franchisee, will sign the lease.
What is the average size of an Uncle Willie’s location?
The average traditional store is between 2,000 and 2,400 sq. ft.
Who designs and builds the store?
You will be provided with Uncle Willie’s custom design prototype plans and we will assist you in securing an architect and engineer, as well as identifying approved contractors.
PurchasingWhere do I buy my supplies, such as food and paper?
Uncle Willie’s has a national network of approved distributors that carry our contracted and proprietary products.
What states are currently available for franchising?
New Jersey, Massachusetts, Connecticut, Maine, New Hampshire and Vermont are the only states that we are franchising at this time.
What are the revenue sources?
Revenue sources include in-store sales, take-out, and catering. Additional sources include retail sale of bottled sauces.